Small business and the web
During the mid to late 1990s the world was abuzz with the potential that the Internet represented for the generation of wealth. Many people saw opportunity in charging people to access the web, use services on the web and make purchases on the web. As the ideas became more ridiculous and the sums of money exchanged for .com companies became more extravagant the bubble grew bigger and bigger. In 2001 it burst and many companies vanished overnight.
As investors once more ventured into web companies a new term Web 2.0 emerged and free, user created content supported by advertising became the norm. Services like Blogger became popular and companies like Google realised the potential revenue from advertising. Facebook and its imitators soon appeared on the scene and suddenly it seemed as though the whole world was online and connected supported by advertising.
So, where does this leave small business? Do you need a web site? In short, yes you do. The first place that most people turn when looking for products and services these days is the web. If you want to compete on a level playing field with you competitors it is vital that you have presence on the web. However, simply having a web site is not enough.
Just like the real world word of mouth on the web is of vital importance and this is achieved by social networks. Think of your website as a hub, your home on the Internet. Naturally you want people to be able to find you on Google, Yahoo and Bing, but you also want people to talk about you, tell their friends about you, recommend your services. You want to create a buzz about your business and use that to get people to visit your web page.
There are a host of websites out there you want an active presence on. To name a few Twitter, Facebook and Four Square. You also want to have a blog, like this, that will hopefully keep people interested in what you do following what you are up to.
That’s where we come in. We can bring the web to you by building your website, getting you on local directories, creating Twitter and Facebook accounts, building your blog and keeping these up-to-date for you. One thing is for certain: your competitors are probably already there.